Author Archives: Jennifer McGhee

Predicting the future is as easy as looking at the past

Posted by Jennifer McGhee in Lending - (Comments Off on Predicting the future is as easy as looking at the past)

Customer attrition models in the Canadian Mortgage Industry have never been as important as they are right now. With today’s market as competitive as it is for new business growth, lenders need to be proactive in identifying those customers who are at risk of switching their mortgage provider.  As a result, customer retention teams need … Read more